Wednesday, May 17, 2006

Malicious Stereotypes

Go check out the new Mac TV ads at the Apple website.

Such stereotypes!

The PC guy is a slightly-nerdy older guy with glasses in a suit and tie.

The Mac guy is a young cool guy with a slightly-wild haircut and a hint of scruffiness wearing a sweatshirt, t-shirt and jeans.

What kind of message is this sending to the children?!


Anonymous Anonymous said...

Umm Steg, You own a Mac.

5/17/2006 10:47 AM  
Blogger Steg (dos iz nit der šteg) said...

Yes i do. And how do you know? Email me, please.

And that's my point — you don't have to be hip, cool or trendy to have a Mac. You could be like me, and look like the PC guy in the ads (albeit with less hair on top of the head and more on the bottom of the face... and a bit less pudginess), and also have a Mac.

5/17/2006 11:10 AM  
Blogger Knitter of shiny things said...

This comment has been removed by a blog administrator.

5/17/2006 1:24 PM  
Blogger Lisa said...

Steg, here's a cool version of those commercials.

5/17/2006 2:12 PM  
Blogger Ezzie said...

Yeah, LoR had them a couple weeks ago. Hilarious - almost makes me want to get a Mac! (almost...)

People could know whether you have a Mac based on traffic.

5/17/2006 2:14 PM  
Anonymous jdub said...

I think the PC guy is supposed to be mocking Bill Gates.

5/17/2006 2:14 PM  
Blogger Steg (dos iz nit der šteg) said...


thank you! that midrash is... uhm... interesting? i'm not a big fan of how the brother is an IDOLATOR, though :-P


LOL that's brilliant! it's so right... don't they realize that the reason macs don't have viruses (*viri) is because they're not popular for it to be worth it? (props to the PC actor for 'crashing' like that)


Based on traffic? How would that work?


Ah, interesting... i can see that. Could be!

5/17/2006 3:55 PM  
Blogger The back of the hill said...

I have both a Mac and a PC.

I am one cool nerd, young middle-aged, with readings specs. And hair.

I own nearly one hundred ties, but I never wear them.
I haven't worn a suit in seven years.
I haven't worn a t-shirt in probably ten years or more.
I haven't worn jeans since the eighties.

But, lest you start to worry, I do indeed wear clothes, I assure you.

You'll just have to trust me on that.

Don't look.

5/17/2006 6:30 PM  
Blogger Steg (dos iz nit der šteg) said...


LOL... that makes me wonder what you do with those 100 ties... hang other clothes out to dry? dock boats? build obstacle courses? sling rocks?

5/17/2006 6:48 PM  
Blogger Mar Gavriel said...

No, the Latin noun virus is one of a small class of nouns (second-declension neuters ending in -us) that have no plural. If you want to give the word an English plural, use -es.

5/17/2006 7:49 PM  
Blogger Shifra said...

Lesson to be learned from Apple commercials:

Macs are hot, PCs are not.

5/17/2006 11:11 PM  
Anonymous Anonymous said...

I own a mac and I am so not cool it isn't even funny. I just found out what emo was today- and the guy in the ad looks kinda emo to me. I'm not emo. Steg, you don't look emo either.

5/18/2006 1:49 AM  
Blogger Ezzie said...

SiteMeter, for example, tells you whether the person is using a PC or Mac.

5/18/2006 2:53 AM  
Blogger Steg (dos iz nit der šteg) said...


ROTFL heh Emo.
I had heard of it but it took me months to get my emo and jokingly-emo students to explain the exact difference between Goth and Emo. Now it seems so obvious.

5/18/2006 7:04 AM  
Anonymous brother nadav said...

Dude you are so 3 years ago. Actually you're more like 10 years ago. Three years ago I was well acquainted with Emo.

5/18/2006 8:06 AM  
Blogger Knitter of shiny things said...

I would argue that they're saying that owning a mac will transform you into
one of those trendy hip people.
I consider myself pretty cool and hip, and I own a P.C. Though then again I also have an ipod...Maybe I'm only cool because of the ipod. I wonder if we can chart people's day-to-day coolness and track changes over time...Ok, the fact that I'm even thinking of coolness in mathematical terms probably disproves my entire point. Hence, I am a PC person

5/18/2006 4:13 PM  
Blogger tikkunger said...

Um, that branding is everything?

5/20/2006 11:12 PM  
Blogger tikkunger said...

Oh and I once had a Tickle Me Emo Doll, but that was back my “Salad Days” (that’s an obscure reference for Amishav).

5/20/2006 11:16 PM  
Blogger Steg (dos iz nit der šteg) said...


you mean like this?

5/21/2006 12:58 PM  
Anonymous Anonymous said...

Amishav says HA! Nothing is too obscure to put in a comment on someone else's blog. And that tickle me Emo thing is a hoot. It just needs a cap from a bic pen to scratch its arm up.

5/21/2006 4:19 PM  
Blogger Knitter of shiny things said...

OMG! Tickle me EMO! That's amazing!

5/22/2006 12:17 PM  
Blogger ~ Sarah ~ said...

macs all the way!! always have been quality and only now people are starting to realise that they really are very cool machines :) amazing branding and advertising they are doing though.

5/28/2006 1:35 AM  
Blogger Lipman said...

Some time in the nineties, one would instantly know if in a movie, somebody is the good guy the moment he opened his laptop and prominently showed the apple on the computer's back.

Of course, in an Agatha Christie mystery, that would be the least suspected, and so the murderer.

5/28/2006 6:18 AM  
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